Fruit
& Yogurt

Made with real oat clusters.
Special for a Reason.

Explore Fruit & Yogurt

Made with

Real Strawberries

Tossed in crunchy, whole grain flakes.
Special for a Reason.

Explore Red Berries Cereal

Made with

Whole Blueberries

Plus 11 vitamins and minerals.
Special for a Reason.

Explore Blueberry Cereal

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Special for a Reason

Why does Special K^® come in so many great flavors? Because we can’t put everything in one box.

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MY FAVE

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OUR FAVE

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KID'S FAVE

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^{Family Approved}

SHOP NOW

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https://youtu.be/W_9GSbseqAQ?si=zafQq00VSy2_fiDK

Taste Variety

Because it’s breakfast time somewhere …

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Our Products

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Cereal

Real fruit, nuts and whole grains make for REALLY delicious cereal.

VIEW ALL CEREAL

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Bars

With wholesome ingredients and crave-worthy flavors, it's time to turn snacking into a multi-sensory experience.

VIEW ALL BARS

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WHERE TO BUY