Special for a Reason

Why does Special K® come in so many great flavors? Because we can’t put everything in one box.

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MY FAVE

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OUR FAVE

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KID'S FAVE

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Family Approved

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Taste Variety

Because it’s breakfast time somewhere …

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Our Products

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Cereal

Real fruit, nuts and whole grains make for REALLY delicious cereal.

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Bars

With wholesome ingredients and crave-worthy flavors, it's time to turn snacking into a multi-sensory experience.

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